Dubai Holding launches 'Truly Amazing' attractions season

Dubai Holding Entertainment has launched a "Truly Amazing" campaign that brings its 20 Dubai destinations under a single identity, according to a report by Gulf News based on a WAM release published on 10 October 2026.

What was announced

The launch took place at Dubai Parks and Resorts. Gulf News reported that the company's chief executive, Fernando Eiroa, and its vice president of operations, Ramy Mashini, spoke at the event. The report does not give start or end dates for the season and does not mention ticket prices.

New and returning attractions

The newly unveiled highlight is a Lamborghini Racing Simulator at The World of RIVERLAND, which also offers bowling and other activities, according to the report.

Dubai Parks and Resorts reopened for the new season on 7 October. It includes MOTIONGATE Dubai, Real Madrid World, LEGOLAND Dubai, the LEGOLAND Water Park and The World of RIVERLAND, along with the Lapita Hotel, the LEGOLAND Hotel and T-Rex Glamping.

Global Village opens its 31st season on 14 October, with new entertainment, restaurants and performances.

Other destinations named in the campaign include Ain Dubai, The View at The Palm, Coca-Cola Arena, Wild Wadi Waterpark, ROXY Cinemas and The Green Planet Dubai. The report gives no new dates for these venues.

What it means for visitors

Residents and tourists planning outings in the cooler months can expect a busy calendar across the group's venues. Because the reports do not state prices, opening hours or season end dates, visitors should check each venue's official website or ticketing channel before booking.

The campaign also reflects how Dubai's large entertainment operators are packaging multiple attractions under shared branding, which can make it easier to compare what is on offer across the city.